Burger King: The Menu Court

Burger King, the fast food chain, connected with the gaming community in Spain by creating The Menu Court within popular videogame NBA2K21.

Campaign video: Burger King – The Menu Court

Credits

Creative agency: DAVID MadridAccount Supervisor: Adriana González CidArt Director: Francesc EnrichChief Creative Officer & Partner: Pancho CassisChief Operating Officer: Sylvia PanicoCopywriter: Jaime LudeñaCreative Director: Fred BoschExecutive Creative Director: André Toledo / Saulo RochaGlobal Head of PR: Sandra AzedoGroup Account Director: Lucila MengideHead of Social Media: Álex SánchezProducer: Sebastián ArceStrategy Manager:Patricia Urgoiti...

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