Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Restaurants & takeawaysMedia channels: Online display, Online video, Outdooor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social mediaBudget: 500k - 1 million
Executive summary
Burger King repackaged its previously obscure value items under one platform "the tough time meals", and then relaunched this renewed menu through a stripped-down campaign which was produced at a low budget, using limited props, and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with...