Burger King: Play your way, win like a king

Fast-food brand, Burger King, capitalised on the popularity of online gaming to drive sales during the COVID-19 pandemic in Indonesia.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Sari Burger Indonesia, JakartaMarket: IndonesiaSector: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Public relations, Sales promotion, Social media, Word of mouth, influencersBudget: No budget

Campaign video

Creative assets

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