Burger King Corporation: Have It Your Way campaign (1970s-1990s)

The 1960s marked the early years of the fast-food industry, including restaurant chains and franchises.

Burger King Corporation: Have It Your Way campaign

Mariko Fujinaka

Overview

The 1960s marked the early years of the fast-food industry, including restaurant chains and franchises. The pace of the American lifestyle quickened with the development of suburbia,...