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Burger King: Burn that ad

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald's ad, turning them into Burger King ads that offered a coupon for a free whopper.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • Restaurants & takeaways
  • Brazil

Campaign details

Brand: Burger KingAgency: DAVID São PauloCountry: Brazil

 

Campaign video

Read the full case study here...
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