bunking with your customers
A weekend research retreat with kids
Laura E. WendtNickelodeon, NickatNite, TV Land and TNN andPetra SondereggerColumbia University
Introduction
For a creator of entertainment content for Kids, it is a fantasy to spend time with the target audience beyond the twoway mirror of a focus group. Although ethnographies provide realistic settings in which to observe Kids, the methodology only lends itself to very small samples. Finally, there is a method of research for Kids which lets them feel comfortable in a natural setting and provides group interaction as well as enough variety to...