Bunking with your customers

Petra Sonderegger and Laura E. Wendt

This paper presents the methodology and findings from an innovative research programme specially designed for Kids, created by BrainStore and commissioned by Nickelodeon International.

bunking with your customers

A weekend research retreat with kids

Laura E. WendtNickelodeon, NickatNite, TV Land and TNN andPetra SondereggerColumbia University

Introduction

For a creator of entertainment content for Kids, it is a fantasy to spend time with the...

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