Bumble: When love was more pervasive than a virus

Dating app, Bumble, celebrated the power of love through the lens of the raw emotions of lockdown with a mixed-media campaign in India.

Campaign details

Brand: BumbleBrand owner: BumbleEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Content marketingBudget: Up to 500k

Campaign videos...

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