Bumble: Least Watched Team in the Most Watched Sport

Mehak Jaini

On International Women's Day 2020, social networking app Bumble went into bat with a cricket-focused campaign that aimed to enhance both sporting and dating gender equality in India.

Campaign details

Brand: BumbleBrand owner: BumbleEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Events & experiential, Social mediaBudget: No budget

Executive summary

Smashing...

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