Building Your Brand With Laptop Sales Presentations

Describes how sales presentations to potential business customers can be enhanced by multi-media presentations using portable computers, and the importance of such presentations for supporting one's brand.

Building Your Brand With Laptop Sales Presentations

How multimedia can help increase sales force effectiveness

Elan Cole andMichael Lingle, Tonic Studios, Inc.

One of the biggest challenges in the marketplace continues to be the development and maintenance...