Building the Brand Through Natural Integration
Building partnerships helps to reach more consumers
Linda E. McMahonWorld Wrestling Federation Entertainment, IncOur loyal fans will readily tell you that the World Wrestling Federation is unlike any other form of entertainment. That uniqueness extends to the company behind the brand, World Wrestling Federation Entertainment, Inc. Unlike many other media content providers, WWFE has experienced tremendous growth through natural integration. Our brand is something that we market across all internal platforms, including broadcast and cable television programs, publications, Web sites, and live events.
How did that marketing strategy take shape? To us,...