Building the Brand Muscle: A Metaphor for Short-term and Long-term Results

Paul Feldwick uses the metaphor of going to the gym and building muscle to illustrate short and long term brand building.

Building Brand Muscle

A Metaphor for Shortterm Effects and Longterm Results

Paul Feldwick BMP DDB

It has been suggested that new scientific theories indeed any problemsolving evolve out of a process of metaphorical thinking. A new way of imagining the...