Building The Automotive Brand With Disciplined Pizzazz

The author from Daimler Chrysler, describes some of the marketing ideas and methods used to promote Dodge cars and trucks under the label - disciplined pizzazz.

Building the Automotive Brand With Disciplined Pizzazz

Driving the brand with innovative concepts

Julie Roehm Daimler Chrysler

Building the Automotive Brand with Disciplined Pizzazz

A few Sundays ago, I was at Michigan International Speedway. That day confirmed...