Building online multi-cultural opinion communities - the next level of panel research?

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Building online multi-cultural opinion communities – the next level of panel research?

Adriana Rocha and Claudia FelereCGlobalPanel Inc., United States.

PREFACE

This paper involves the main differences between the traditional concept of a panel (and...

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