Building Milk Volume Five Seconds at a Time

Consuming just 1.3 servings of milk per day, teens were falling well short of the Food Guide’s suggestion.

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):	September 2007 to May 2008
Start of Advertising/Communication Effort:	September 3,2007
Base Period for Comparison:	September 2006 to May 2007

a) Introduction...

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