Building brands in the legal minefield of global regulation

This short paper outlines some of the legal difficulties (stemming from economic and cultural differences) facing the global marketer - with particular reference to the harmonisation directives in Europe.

Legal News And Views

Building brands in the legal minefield of global regulation

Douglas J. WoodHall Dickler Kent Goldstein & Wood

In the United States, advertising and marketing law is a quilt of federal regulation and a confusing hodge-podge of...