Legal News And Views
Building brands in the legal minefield of global regulation
Douglas J. WoodHall Dickler Kent Goldstein & Wood
In the United States, advertising and marketing law is a quilt of federal regulation and a confusing hodge-podge of laws in 50 states. With the added plethora of county and city regulation, it's impossible for anyone to keep abreast of every development. Running a national campaign, particularly a promotion, is therefore extremely complicated. But not impossible. National campaigns are common and usually proceed uninterrupted by federal or state regulators. Those that do attract attention are generally either false...