Building brands - the Japanese way

Andrew Seth

Andrew Seth, in one of his occasional opinion pieces for Admap, takes a brief look at the U.S. car business and concludes that the Japanese companies have learnt the marketing lessons - and the U.S.

Building brands – the Japanese way

Andrew Seth

It is one year since I considered the car business ('Drucker passes on, will GM follow?', AdmapIssue 470). Has anything changed? Well, not really. Some change of language, intentions have modified, and...

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