Building brand value and influence in the airline industry

Paul Ross

The article discusses the problems of the airline industry in recession. There have been many failures and there will be more consolidations, but the most innovative will thrive.

Building brand value and influence in the airline industry

Paul Ross

The global recession and the weakening demand for air travel in key economies, particularly in the US, make his the most difficult of downturns for the airline industry.

In the year ahead,...

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