Building brand equity in an economic downturn: Five tactics beyond numbers

Simon Gregory

Spending on marketing builds brand equity which, in turn, builds brand value – yet all too often, marketing spend is cut when recession bites and, to retain spend, marketers must fight their corner more effectively.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Spending on marketing builds brand equity which, in turn, builds brand value...

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