Building binds with packaged-goods consumers

'Successful brands are those which build bonds' said David Ogilvy. According to Jon Miller bonding may take several forms - emotional, structural and financial.

Building Bonds with Packaged-Goods Customers

Jon Miller, Ogilvy, shows how fmcg brands can heighten consumer involvement to create loyalty

According to David Ogilvy, Successful brands are those which build bonds with consumers. At the heart of all successful...