Building an online rural panel in an offline market: a Malaysian case study

Hubertien Koopman and Sandra van Hellemond

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low internet penetration.

Building an online rural panel in an offline market: a Malaysian case study

Sandra van Hellemond and Hubertien KoopmanQuality Panels Asia, Malaysia

PREFACE

This paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business. But we can't go without rural opinions. Moving towards online research in the rural areas, however, isn't easy. It takes commitment and effort in connecting with your panelists. Start small, take one step at a time and, most importantly:...

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