Building an online rural panel in an offline market: a Malaysian case study

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low internet penetration.

Building an online rural panel in an offline market: a Malaysian case study

Sandra van Hellemond and Hubertien KoopmanQuality Panels Asia, Malaysia

PREFACE

This paper relates the story of building an online rural panel in Malaysia, an emerging market with...

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