Building an engagement-focused organisation

Peter O’Reilly and Marc Nightingale

Peter O'Reilly and Marc Nightingale, from USA's National Football League (NFL), preview their ARF Convention paper - The Role of Research in Building an Engagement-focused Organisation.

Sports
United States
Strategy

Building an engagement-focused organisation

Peter O'Reilly and Marc Nightingale

The numbers that substantiate the NFL's hold on Americans are staggering. The ten most-viewed TV programmes in history are Super Bowls. More women watched Super Bowl XL than total...

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