Building a healthcare buzz

Lydia Worthington

In this paper, BuzzMetrics review findings from analyses of online consumer buzz for two sets of promising drug therapies.

DTC, prescription products
WOM, Viral campaigns
Strategy

Building a healthcare buzz

Lydia WorthingtonHealthcare, BuzzMetrics, United States

EXECUTIVE SUMMARY

Building even a small amount of buzz before a product is launched can have a vast, positive impact on the amount of discussion a product merits after it...

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