Buick Lucerne launch - beyond precision

By the late Twentieth Century, Buick had lost its central position in the market to imports which were seen as more stylish and practical.

Buick Lucerne launch – beyond precision

BUICK'S WANING HERITAGE

In its prime, the Buick brand was a force to be reckoned with. An all-American source of pride, it was one of the pillars that General Motors was built on. However, as imports took over...

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