Budweiser MEX star product co-creation

As a leading beer brand in China, Budweiser maintains a significant advantage in competition in various dimensions such as high-end, brand vitality, and brand recognition.

Case details

Brand: Budweiser beerBrand owner: Budweiser beerMain agency: StarcomMain agency holding group: PublicisMarket launch: Mainland ChinaIndustry: BeerMedia Channels: Outdoor Billboards, Celebrity/Celebrity Spokespersons, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Mobile & App APPs, Online Display Ads, News Feed Ads, Programmatic Ads, Social Media, E-commerce Platforms, Events, Activities & Experience, User Native Content (UGC), Packaging & Design, Free Merchandise & GiftsBudget: 15-20 million

Case Summary

In the face of the goal of brand rejuvenation, Budweiser has thought deeply about how to make good...

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