Budweiser: Future official sponsors

Budweiser, a lager brand, launched a campaign in the US to address the sponsorship gap between male and female soccer players and get more brands to join as sponsors of the National Women's Soccer League (NWSL).

Campaign details

Brand: BudweiserAgency: VaynermediaCountry: USA

Objectives

After the US Women's National Soccer Team won the FIFA Women's World Cup in 2019, the biggest story wasn't their unprecedented fourth title. It was that female soccer players were being...