Bud Light: BL6 gaming console

Bud Light, a beer brand, launched a campaign in the US to raise purchase intent and brand preference with LDA beer-drinking gamers between the ages of 25-34.

Campaign details

Brand:Bud LightAgency: Engine ShopCountry: United States

Why is this work relevant for Creative Strategy?

The BL6 campaign was work led by the problem, as all good strategies should be. While the solution was a breakthrough for several reasons,...