Campaign details
Brand: BT SportBrand owner: BT GroupEntrant company: Wunderman Thompson - United KingdomIdea creation: Wunderman Thompson LondonMarket: EuropeSector: Media & publishingMedia channels: Websites & microsites, Content marketing, Outdoor, Out-of-home, Online video, Social media, Word of mouth, Influencers, KOLsBudget: No budget
Executive summary
Across the UK in 2021, abuse surrounding sport peaked at record levels. One bad pass and thousands flocked to social media to send death threats. That was just targeted those in the limelight. What about the hidden side of online hate?
Lockdowns...