BT Sport: Unseen Stats

Rebecca Pinn

BT, a telco brand, decreased online abuse in the UK by using artificial intelligence to track online hate speech during sport in real time.

Campaign details

Brand: BT SportBrand owner: BT GroupEntrant company: Wunderman Thompson - United KingdomIdea creation: Wunderman Thompson LondonMarket: EuropeSector: Media & publishingMedia channels:Websites & microsites, Content marketing, Outdoor,...

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