BT – A Swiss Army Knife of a campaign: how BT’s ‘Family’ campaign found ways to address multiple communication challenges

This paper discusses the BT 'Family' campaign, which was used to address multiple communications challenges for the different areas of the company's operations.
Agency: AMV.BBDOAuthors: Louise Nolder, Aileen Ross and Jane Dorsett

BT – A Swiss Army Knife of a campaign: How BT's 'Family' campaign found ways to address multiple communication challenges

BACKGROUND

Context

In 2004, AMV was asked to pitch to retain the BT...

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