BT – A Swiss Army Knife of a campaign: how BT’s ‘Family’ campaign found ways to address multiple communication challenges
Louise Nolder, Aileen Ross and Jane Dorsett
This paper discusses the BT 'Family' campaign, which was used to address multiple communications challenges for the different areas of the company's operations.
| Agency: AMV.BBDO | Authors: Louise Nolder, Aileen Ross and Jane Dorsett |
BT – A Swiss Army Knife of a campaign: How BT's 'Family' campaign found ways to address multiple communication challenges
BACKGROUND
Context
In 2004, AMV was asked to pitch to retain the BT...
