Agency: A V Browne | Author: Not credited |
Area Awards 2001 Bronze
BT Northern Ireland
'How BTNI moved faster than the fastest moving market'
INTRODUCTION
This case study sets out to demonstrate how advertising contributed to phenomenal market share gain in one of the most competitive new markets.
It will show how a carefully planned and creatively executed advertising strategy overcame budgetary weakness.
And it will show how, in just 3 months, a brand which is synonymous with one field of expertise can be re-positioned to lead the way in another.