Britannia: Marie gold my startup 2.0 – home-makers turn job-creators

Britannia Marie Gold, a biscuit brand, increased brand awareness and growth during the COVID-19 lockdown in India by providing entrepreneurs with virtual training from home.

Situation Analysis

For over 60 years, Britannia Marie Gold has been the tea-time companion of India's homemakers, the 'fuel that allows her to achieve more'. During a pan-India survey in 2018, the brand found that nearly half of India's homemakers wanted...