Campaign details
Brand: Britannia CheeseBrand owner: Britannia Industries Ltd.Lead agency: EssenceContributing agency: 22 Feet, MCG, IFNCountry: IndiaIndustries: Dairy products, fats, oilsMedia channels: Competitions & contests, Content marketing, Online display, Online video, Public relations, Social media, TelevisionBudget: 1 - 3 million
Executive summary
The pandemic had raised its ugly head and governments across the world ordered a strict lockdown and the world was shutting down. However every crisis inspires an opportunity. The dairy and cheese category saw a sharp rise - google trends indicated 3X rise...