Britannia - Keeping Britannia great: a small share of voice needs a big idea

This silver-winning paper demonstrates that it’s what you do with what you’ve got that matters. With just 0.32% advertising share of voice, Britannia Building Society met ambitious marketing objectives, following the launch of a new campaign.
Agency: Walsh Trott Chick SmithAuthors: Alan Read and Polly Evelegh


Keeping Britannia Great

A Small Share of Voice needs a Big Idea


Vast sums of money are spent promoting financial services, a sector which is fragmented, complex and...

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