Bringing the Customer into the Heart of a Technology Business

Mark Uttley and John Scott

This paper shows researchers how to connect as powerfully as possible with the decision-making apparatus within client organisations.

Bringing the Customer into the Heart of a Technology Business

Mark Uttley Brand Aquisitions & IM, Consumer Insights, AOL UK

John Scott KSBR

This paper argues that, to make development research (that which seeks to find or to validate new ideas) connect...

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