Bring Your Brand to Life With Event Marketing
Ronne RockBlockbuster Entertainment Group
When it comes to maximizing event marketing dollars, experience counts.
Don't misinterpret. This doesn't mean you have to be an event marketing veteran to succeed. Rather, the key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer — an experience that reinforces brand attributes and delivers on a brand promise.
It is no longer enough to simply slap a logo on a banner, t-shirt, or on your event advertising. While this kind of media exposure is an important element that...