Campaign details
Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: AdColonyCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive summary
With government regulations in the Philippines asserting residents to follow safety regulations such as staying at home and practicing rigorous cleaning to avoid spreading COVID-19, everyday life has changed dramatically, right down to mundane tasks like doing laundry.
As concern for health and safety has increased, so has awareness of moms on protecting her family's safety. Moms...