Break down the walls

Douglas Quenqua

The 2008 ANA Integrated Marketing Survey suggests that marketers, while not displeased with their agency partners, see room for improvement.

Developing client-agency relationships
United States
Integration strategy
Strategy

Break down the walls

Douglas Quenqua

Ten years ago, Tony Telloni, a managing director and the New York market leader for WPP Group's Burson Marsteller, learned a valuable lesson about integration while working as part of a team to launch the new Volkswagen...

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