Breach the innovators' final frontier

Mick Williamson and Karin Wood

This paper discusses the values of, and applications for, a new qualitative research approach that uncovers consumers' innermost emotional drivers for product and brand choice.

breach the innovators' final frontier

Exploring consumers' inner visions and unleashing their creativity

Karin WoodandMick WilliamsonThe Research Business International

The Genesis of the Approach

Whilst we have to admit that the lineage of the approach...

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