Brastemp: Household Chores are Everyone's Chores

Renata d'Ávila, Mariana Teixeira, Marcella Hunche

Brastemp, the washing machine brand, launched a washing machine brand to gain market share and lead a social movement in Brazil.

Campaign details

Brand: BrastempBrand owner: Whirlpool CorporationEntrant company: FCB Brasil - BrazilIdea creation: FCB São PauloMarket: Latin AmericaSector: Technology & electronicsMedia channels:Public relations, Outdoor, Out-of-home, Online video, Newspapers,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today