Brastemp: Household Chores are Everyone's Chores

Brastemp, the washing machine brand, launched a washing machine brand to gain market share and lead a social movement in Brazil.

Campaign details

Brand: BrastempBrand owner: Whirlpool CorporationEntrant company: FCB Brasil - BrazilIdea creation: FCB São PauloMarket: Latin AmericaSector: Technology & electronicsMedia channels:Public relations, Outdoor, Out-of-home, Online video, Newspapers,...

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