Campaign details
Brand: BrastempBrand owner: Whirlpool CorporationEntrant company: FCB Brasil - BrazilIdea creation: FCB São PauloMarket: Latin AmericaSector: Technology & electronicsMedia channels: Public relations, Outdoor, Out-of-home, Online video, Newspapers, Merchandise & free gifts, Word of mouth, Influencers, KOLs, Point-of-purchase, In-store, Websites & micrositesBudget: 500k - 1 million
Executive summary
Whirlpool’s Brastemp, Brazil's #1 brand of washing machines, was struggling to drive sales in a highly competitive industry where everything is very similar.
But the category is fraught with inequality: women still spend twice as much...