Brands: treat creators like valued customers to get more from partnerships

Steve Wheen

More brands are turning to content marketing and are working with creators to improve reach and engagement with target audiences.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

It’s nothing new – brands using content creators like YouTubers, TikTokers and other influencers to gain complementary audience reach...

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