Brands share the spotlight with music’s brightest stars

Giles Fitzgerald

The article argues that younger music fans are now, unlike their parents, happy to see close associations between brands and the artists they love.

Brands share the spotlight with music's brightest stars

Giles Fitzgerald

Music has been liberated by a wave of technological advancements. With the CD losing ground and vinyl all but dead, music fans are embracing a new ecosystem of music consumption. As...

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