Brands share the spotlight with music's brightest stars
Giles Fitzgerald
Music has been liberated by a wave of technological advancements. With the CD losing ground and vinyl all but dead, music fans are embracing a new ecosystem of music consumption. As a result, brands are moving in from the outskirts of the music business to take a more prominent role.
A brand harnessing the emotive power of music to boost sales is not a new concept. When food manufacturer General Mills used a male quartet to sing what may have been the world's first brand jingle, for its 'Have You...