Brands for humans is a movement with purpose

The COVID 19 pandemic has caused brands to adopt more humanized marketing methods – donations, advocacy, and community support are significant ways to demonstrate a company’s values, beliefs and convictions.

Throughout his 30-plus years in marketing, Dean Aragón has been as much a student of his trade as he is a practitioner. After a long run at Unilever, where he ended his tenure as a global brand VP for haircare in 2014, and in his current role as the CEO...