This paper describes BrandForward's Cyberbranding 2000 Study - a survey of over 1500 intenet users about how to build brands online and the differences between on and offline brand buidling.

Building and leveraging brands online

Brad Van Auken, BrandForward, Inc

BrandForward recently released its Cyberbranding 2000 Study TM. We designed the study to address the questions marketing executives most often ask about brands and the...