Branding Rainbow
American Movie Classics, Bravo, MuchMusic USA, IFC, and WE: Women's Entertainment
Christopher KagerRainbow Media Holdings, Inc.
We are in the midst of a branding evolution. As new distribution technologies shatter the familiar models, only one thing is certain content branding is more important than ever. In a world of infinite choices on multiple platforms, consumers will continue to choose the brands that consistently reflect their interests and passions, those brands that define their much-loved content categories. At Rainbow, we are committed to staying true to our core audiences. By continually re-evaluating and re-invigorating our brands, using...