BrandEconomics framework

The BrandEconomics framework combines the Brand Asset Valuator (BAV) and the Economic Value Added (EVA) methodology to measure the economic performance of companies.

BrandEconomics framework

Stern Steward/Young & Rubicam

The BrandEconomics framework is an approach to brand valuation. It combines the Brand Asset Valuator (BAV) (model 13.6) and the Economic Value Added (EVA) methodology to measure the economic performance...

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