Brand Management In The 21st Century
Ruth Stanat SIS International Research
OVERVIEW
During the past decade we have experienced dramatic changes in our world socially, economically, and politically. Since the early nineties we experienced the demise of communism and the growth of globalization. We also experienced major re-engineering of large firms and the evolution from the traditional corporate structure to the virtual corporation. More dramatic has been the development of the Internet and its impact on both the workplace and the...