Brand logic: a business case for communications

The goal of corporate leadership at any publicly traded company is to protect and improve the equity of the company.

Brand Logic: A Business Case for Communications

James R. GregoryCoreBrand

Lawrence McNaughtonCoreBrand

AMONG PUBLICLY HELD CORPORATIONSin the United States, financial performance is most often determined by return to shareholders—or improvements to...

Not a subscriber?

Schedule your live demo with our team today