Brand innovation in inflationary times: How to reduce pricing vulnerability

During challenging times, innovation tends to take a back seat. Yet a period of uncertainty is an opportunity to stand out.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Pandemic. War. Inflation. Recession. All brave the stormy seas, and welcome to the new norm. During challenging times innovation tends to take a back seat. Yet a period of uncertainty is an opportunity to standout. Here we explore how radical empathy can help businesses drive resilience and brave the stormy seas. From ‘incremental’ added-value tactics needed for today, to the ‘transformational’ and ‘adjacent’ innovations needed to withstand tomorrow.


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