Brand identity strategy model

Lynn Upshaw

The brand identity strategy model distinguishes between brand image and brand identity. The concept of 'image' is often shallow and based on a wide range of associations; 'identity', on the other hand, refers to that part of a brand that makes it more attractive as a possible purchase, and is based on its positioning and personality.

Brand identity strategy model

Lynn Upshaw

The brand identity strategy model distinguishes between brand image and brand identity.

The concept of image often refers to a wide range of brand associations; it also tends to represent a shallow reflection of...

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