Brand iconography: The power of images in the consumer’s mind

Marion Adler

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets.

Brand iconography: The power of images in the consumer's mind

Marion AdlerIcon Added Value, Germany

INTRODUCTION

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday...

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